ABSTRACT

Pass-It-On is a solution to the ‘Kid Clutter’ problem, a by-product of raising children in consumer culture resulting in an accumulation in the home of childcare items. ‘Pass-It-On’ is a social goods exchange network designed to facilitate the sustainable stewardship of new and used childcare items through a shared catalog

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TASK

User research, personas, task analysis, user flows, wireframe, prototype, usability testing  

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USERS

• New or recent parents

• Living in the Greater Toronto Area

• Internet access in the home

• Computer and mobile phone users

• Minimum high-school education

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PROBLEM

Household clutter has the potential to negatively impact the mental well-being of children when it accumulates to unacceptable levels in the home. The 'Kid Clutter' is a by-product of raising young children in consumer culture, resulting in an accumulation in the home of children’s clothing, toys, books, and other equipment related to pregnancy/maternity, childcare, and development. Kid clutter encroaches on liveable space in the home and impacts the environment when these items and their packaging end up in landfills 

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STRATEGY

Facilitate sustainable stewardship of childcare items, saving parents time and money, decreasing duplicate purchasing and packaging waste, and maximizing benefits to local charities and the environment.

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SOLUTION

• A social goods exchange network that facilitates sustainable stewardship of childcare items, decreasing packaging waste, and duplicate purchasing

• Within the Pass-It-On network, users will be able to share information about their own items with other users

• The network will integrate with Facebook social networking builds on trust inherent in user communities

• A mobile interface will help manage items around the home where they are used and stored